Our Story

Built on real relationships. Not just another VA agency.

We started with one laptop and one mission: give business owners their time back. As a virtual assistant UK business owners could actually rely on, our promise hasn't changed in ten years — just the team delivering it.

What makes us
different

There are thousands of VAs out there. Here's why our clients stick around.

Most VA services
  • New person every time you need something
  • Rigid packages that don't flex
  • Outsourced overseas with timezone headaches
  • Task-based — they do what you tell them
  • Long contracts and cancellation fees
How we do it
  • Same team member who knows your business inside out
  • Support shaped around what you actually need this month
  • UK-based, same timezone, fully insured
  • Proactive — we spot problems before they land on your desk
  • No lock-in, no nonsense, just great work
We don't do cookie-cutter. Every client gets support built around how they actually work — not how we think they should.
Katy Sparkes, Founder
HOW WE'RE SET UP

A carefully selected team

We believe that every client deserves someone who actually knows their business — not whoever happens to be available. That's why, when you work with our virtual assistant UK team, you're paired with one dedicated person rather than a rotating cast of strangers.

Our team works remotely, but we're in constant contact. Daily check-ins, shared systems, and a genuine team culture mean nothing gets missed. Every assistant on our team is UK-based, fully insured, and trained across more than 15 industries, so whether you need help with diary management, email support or day-to-day admin, there's someone who already understands how you like things done.

We keep an eye on how work is changing too — research from the Office for National Statistics shows just how much flexible, remote-first support has grown across UK small businesses in recent years. It's part of why we've built our virtual assistant service around real working patterns, not a one-size-fits-all package.

Fully Insured UK Based Experience in over 15 industries
Sparkes Virtual Assistants UK team working behind the scenes
UK virtual assistant team members collaborating remotely
Katy Sparkes

Katy Sparkes

Company Founder

Founder of Sparkes Virtual Assistants, with over 20 years of experience working with businesses of all sizes across systems, operations, and growth.

Emma Morton

Emma Morton

Client Account Manager

Handling client communications, day-to-day task support, and email management.

Jasmin Brooks

Jasmin Brooks

Tech & Client Experience Assistant

Managing clients' customer reviews and feedback, website edits, and app creation.

Emma Smith

Emma Smith

Content & Admin Assistant

Managing and organising documentation, content creation, and business outreach.

Fancy a proper chat?

No pitch, no pressure. Just a conversation about what's taking up your time and whether our virtual assistant UK team can help. Curious what's included first? Take a look at our services before you get in touch.

Book Your Free Call Today
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